Provide Content That Serves You AND Them…
By Ted Rubin, Author, Speaker, Dynamic Signal Advisor, and all around rad guy. In addition to social training, grooming social advocates within your company also requires that they have access to...
View ArticleHow To Create An Employee Advocacy Program…In 5 (not so) Easy Steps
This blog about employee advocacy was originally posted on LinkedIn by Turner Roach, Social Media Marketing Manager at Deloitte. In October 2016, I had the opportunity to present a Teach Me How!...
View ArticleHow Vodafone Dials Up Employee Advocacy, with Kimberley Harcombe
Vodafone. The world’s 2nd largest mobile phone operator. When you’re in the business of connecting people, you have to practise what you preach. So who they gonna call? Employee Advocacy. I’ve had a...
View ArticleHow SAS Does Employee Advocacy, with Alli Soule
Employee advocacy. Everyone’s talking about it. But who’s actually doing it and have a story to tell? I recently spoke to Alli Soule of SAS, a global software company, to learn more about their...
View ArticleEffective Employee Advocacy Opens the Door for Influencer Engagement
A lot of my recent work revolves around helping clients get employee advocacy efforts off the ground. Brands are thinking about activating employees and for good reason. They understand that potential...
View ArticleHow to Build Employee Trust and Increase Business Performance
The 2016 Edelman Trust Barometer is a wake-up call for business leaders who have failed to consider the importance of employee trust. For the first time ever, we added specific questions to our global...
View ArticleThe Intersection Between Influencers and Content Marketing
I have the best job in the world! While leading Intuit’s Global Influencer Programs I get to work side by side with amazing thought leaders, helping them to build and amplify their brands on the back...
View ArticleMarketing as a Service with CMO of Cisco, @KarMWalker
Karen Walker bravely moved to Silicon Valley in the late 1980s to explore and discover what her role could be in an exciting and changing high-tech scene. Having graduated with a chemistry degree, she...
View ArticleExpand Your Reach by Empowering Your Employees
One of the most challenging elements of implementing an effective inbound marketing campaign is providing prospective consumers with a trustworthy source. Any company can post anything it wishes about...
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The Case for an Employee Advocacy Platform
This is a case study of an Employee Advocacy platform implemented recently at a professional services firm with a pan-African operation. The firm in question has a highly successful email channel with...
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3 Simple Strategies for Creating Shareable Content
When it comes to inbound marketing, shareable content is key. Only 15% of customers trust what brands post on social media, while 70% of people trust brand or product posts from family and friends....
View Article60% Of B2B Content Sits Unused, Here’s the Fix
Content marketing is a becoming more of a priority for companies across every industry. But would it surprise you to learn that, according to the Content Marketing Institute, only 30 percent of B2B...
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Employee Advocacy Catches Fire at Autodesk
Whether it’s your favorite movie, your mode of transportation, or your child’s favorite toy, chances are it was designed using Autodesk software. Since its introduction of AutoCAD software in 1982,...
View ArticleTo Drive Value from Your Content, Focus on Trust, not Traffic
Here’s a word we don’t use in business too often: love. But maybe this is more important than our industry obsession with “traffic.” Read on. New research on America’s favorite brands from the Boston...
View ArticleMarcy Massura Joins Dynamic Signal as Strategic Advisor
It’s kinda a Big Dill. And other pickle news. Many many moons ago (read: I am old for this industry) I was a new mom and a new blogger, working with numerous brands to help review and promote their...
View ArticleIs your company GOOD ENOUGH for employee advocacy?
“Employee advocacy” is a hot buzzword in 2016 – What company wouldn’t want their employees telling everyone how awesome they are? CEOs everywhere have visions in their heads of armies of loyal...
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Scoop the Poop or Ignore the Chore, A Fresh Take on Content
Take one step into the unobtrusive building stretching out onto Pier 15 and you’ll know this is unlike anyplace you’ve been before. It’s a place to write home about, a veritable treasure trove for...
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10 Reasons B2B Companies Need Social Media
Traditionally, B2C companies have eagerly embraced the use of social technologies however their use is still often owned by the marketing teams. B2B companies, on the other hand, have stood mostly on...
View ArticleHow to Drive Your Best Employees to the Competition
Today’s job market is recession-weary and hyper-competitive, with a flood of potential employees for every open position. To many employers, it might seem that the odds are stacked in their favor. They...
View ArticleHow to Empower Your Employees to Be Your Company’s Voice
Since launching our Employee Advocacy program we’ve learned a lot. We knew we wanted to embark on this journey, and really partner with our employees as they are the voice of the brand. But, we also...
View Article![Cloonee, Yandel & ATLAC – Movimiento – Single [iTunes Plus M4A]](http://i.imgur.com/Q8tO40p.jpeg)
