The Power of Employee Engagement (Part One)
It is almost impossible to have not heard about the importance of engagement. Whether it be practicing engagement on social media, with clients and customers, or with your employees, engagement is more...
View ArticleCreating Value Through Communication (Part Two)
In my first video, The Power of Employee Engagement, I discussed the value of creating a culture of engagement. Next I wanted to address communication in the workplace. If you ever wondered how you, as...
View ArticleHow Bad Structure Kills Creativity, Productivity and Morale
Poor work structure not only kills creativity but also ruins all the factors that create success. For years there has been an ongoing debate about how successful companies are run. How do you balance...
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How Brands Can Scale Content Distribution in 2016
2016 will mark the year that companies fully embrace a publishing model. Yet, I fear that brands have not thought about how they will recoup their investment in content creation because they’re...
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Determining What Topics to Cover with Your Content Marketing
Over the past year or so, I’ve used my blog as a platform to evangelize for content marketing in a wide variety of ways. Whether I’m making a case for content as a centerpiece of your marketing...
View ArticleCreating Engaged Employee Advocates (Part Three)
In my last two videos for Dynamic Signal, I talked about The Power of Employee Engagement, as well as, the importance of Creating Value Through Communication. In this video, I share how to tap into an...
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Strategies for Creating Inspiring Content Marketing with Visuals
Human beings are visual by nature. Over thirty percent of our brain-power is dedicated to processing visual input and our optical abilities go far beyond simply “seeing” what is in front of us. The...
View ArticleContent Your Employees Might Share on Facebook, not just Twitter
Content is king, sure. Employees have an extended network that would put the most popular kid in high school to shame, absolutely. Creating content that they will actually share? Not so cut and dry....
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How To Supercharge Employee Advocacy with Trending Content
Tapping into the pulse of what matters to people and drawing them in requires consistent thoughtfulness and effort. This is especially true when it comes to Employee Advocacy programs. As recent...
View ArticleThe Battle Between “Busy” and “Productive”
Today we have unprecedented access to information anywhere and anytime. We can multitask using multiple screens, and we can connect and converse on the fly—yet there are still only 24 hours in a day....
View ArticleWhy the Best Marketers MUST Embrace Social Media
From the simplest to understand perspective… the socially nimble company tasks its employees with “opening their listening ears” and tapping into community intelligence (both the company’s and the...
View Article5 Factors That Dictate Content Marketing Success
A buzzword can be dangerous, and that’s exactly what the phrase “content marketing” is right now. It’s an effort that brands are jumping into without really thinking through what it takes to set...
View ArticleWhy Your Employer Brand Needs a Content Strategy
With the multitude of communications channels, from careers sites, to blogs, to social networks, video portals, and career communities such as Glassdoor and LinkedIn, employers, more than ever before,...
View ArticleWhat Does Managing Social Media In A Large Company Like Cathay Pacific Mean...
When I first started working at Cathay Pacific many years ago I would try to explain to my grandmother what I did for a living. As a new sales executive she could not understand what I actually sold....
View ArticleWhy Your Employees Just “Don’t Get It” – Start With the 5 Basic Human Senses
The most common refrain among CEOs, CCOs, and CHROs today centers around the ability to clearly and consistently communicate and thus engage employees in the business. “If only we could get even a...
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The Difference between Social Selling and Social Business
I often hear the phrases social selling and social business used in the same sentence as if they are the exact same thing. Much like the close relationship of inbound marketing and content marketing,...
View ArticleCisco Ignites Social from the Inside Out Through Employee Advocacy
Employee Advocacy can take on a number of different shapes and forms depending on what your goals are as a company. Cisco’s main objective was to inspire and encourage our employees to have a more...
View ArticleWhy Sharing Can Power the Future of Marketing
As sharing continues to play a bigger role in the way marketers interact with stakeholders across channels, understanding new ways to make your content and organization more human will become...
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Employee Advocacy in a Regulated Industry
The next big thing in social media is employee advocacy. Brands are constantly evolving and trying to figure out ways to better communicate to their consumers, get their messaging in front of qualified...
View Article5 Common Employee Advocacy Mistakes To Avoid
I’ve spent several years working within the social media industry and more recently within the employee advocacy space. I’m a big believer that brands will find it increasingly difficult to get their...
View ArticleSix Do’s and Don’ts for Promoting Your Blog and Using Social Media
For many bloggers who are new to blogging, getting the word out about your new venture can seem like a pretty big obstacle. How do you build readership from scratch and get people to comment? Why is it...
View ArticleDon’t Silence Your Team: Nurture Your Employees To Become Thought Leaders
I recently discovered Ashoka, an organization that provides funding and support to social entrepreneurs around the world. Ashoka believes social entrepreneurs can’t change the world on their own — they...
View ArticleThe “No fluff” Slide Deck on Employee Advocacy Marketing
There’s a lot of fluff on the internet today. I know because I’m guilty of writing fluff in the past. No thinking. No substance. All assumptions. The barrier to entry to writing fluff doesn’t exist....
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The Secret to Creating Passionate Employee Advocates
Congratulations! You’ve gotten the approval to move forward with an Employee Advocacy program and it’s time to get to the nitty gritty. How do you inspire and more importantly, sustain employees’...
View ArticleHow to Empower Your Employees to Be Your Company’s Voice
Since launching our Employee Advocacy program we’ve learned a lot. We knew we wanted to embark on this journey, and really partner with our employees as they are the voice of the brand. But, we also...
View ArticleHow to Drive Your Best Employees to the Competition
Today’s job market is recession-weary and hyper-competitive, with a flood of potential employees for every open position. To many employers, it might seem that the odds are stacked in their favor. They...
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10 Reasons B2B Companies Need Social Media
Traditionally, B2C companies have eagerly embraced the use of social technologies however their use is still often owned by the marketing teams. B2B companies, on the other hand, have stood mostly on...
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Scoop the Poop or Ignore the Chore, A Fresh Take on Content
Take one step into the unobtrusive building stretching out onto Pier 15 and you’ll know this is unlike anyplace you’ve been before. It’s a place to write home about, a veritable treasure trove for...
View ArticleIs your company GOOD ENOUGH for employee advocacy?
“Employee advocacy” is a hot buzzword in 2016 – What company wouldn’t want their employees telling everyone how awesome they are? CEOs everywhere have visions in their heads of armies of loyal...
View ArticleMarcy Massura Joins Dynamic Signal as Strategic Advisor
It’s kinda a Big Dill. And other pickle news. Many many moons ago (read: I am old for this industry) I was a new mom and a new blogger, working with numerous brands to help review and promote their...
View ArticleTo Drive Value from Your Content, Focus on Trust, not Traffic
Here’s a word we don’t use in business too often: love. But maybe this is more important than our industry obsession with “traffic.” Read on. New research on America’s favorite brands from the Boston...
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Employee Advocacy Catches Fire at Autodesk
Whether it’s your favorite movie, your mode of transportation, or your child’s favorite toy, chances are it was designed using Autodesk software. Since its introduction of AutoCAD software in 1982,...
View Article60% Of B2B Content Sits Unused, Here’s the Fix
Content marketing is a becoming more of a priority for companies across every industry. But would it surprise you to learn that, according to the Content Marketing Institute, only 30 percent of B2B...
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3 Simple Strategies for Creating Shareable Content
When it comes to inbound marketing, shareable content is key. Only 15% of customers trust what brands post on social media, while 70% of people trust brand or product posts from family and friends....
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The Case for an Employee Advocacy Platform
This is a case study of an Employee Advocacy platform implemented recently at a professional services firm with a pan-African operation. The firm in question has a highly successful email channel with...
View ArticleExpand Your Reach by Empowering Your Employees
One of the most challenging elements of implementing an effective inbound marketing campaign is providing prospective consumers with a trustworthy source. Any company can post anything it wishes about...
View ArticleMarketing as a Service with CMO of Cisco, @KarMWalker
Karen Walker bravely moved to Silicon Valley in the late 1980s to explore and discover what her role could be in an exciting and changing high-tech scene. Having graduated with a chemistry degree, she...
View ArticleThe Intersection Between Influencers and Content Marketing
I have the best job in the world! While leading Intuit’s Global Influencer Programs I get to work side by side with amazing thought leaders, helping them to build and amplify their brands on the back...
View ArticleHow to Build Employee Trust and Increase Business Performance
The 2016 Edelman Trust Barometer is a wake-up call for business leaders who have failed to consider the importance of employee trust. For the first time ever, we added specific questions to our global...
View ArticleEffective Employee Advocacy Opens the Door for Influencer Engagement
A lot of my recent work revolves around helping clients get employee advocacy efforts off the ground. Brands are thinking about activating employees and for good reason. They understand that potential...
View ArticleHow SAS Does Employee Advocacy, with Alli Soule
Employee advocacy. Everyone’s talking about it. But who’s actually doing it and have a story to tell? I recently spoke to Alli Soule of SAS, a global software company, to learn more about their...
View ArticleHow Vodafone Dials Up Employee Advocacy, with Kimberley Harcombe
Vodafone. The world’s 2nd largest mobile phone operator. When you’re in the business of connecting people, you have to practise what you preach. So who they gonna call? Employee Advocacy. I’ve had a...
View ArticleHow To Create An Employee Advocacy Program…In 5 (not so) Easy Steps
This blog about employee advocacy was originally posted on LinkedIn by Turner Roach, Social Media Marketing Manager at Deloitte. In October 2016, I had the opportunity to present a Teach Me How!...
View ArticleProvide Content That Serves You AND Them…
By Ted Rubin, Author, Speaker, Dynamic Signal Advisor, and all around rad guy. In addition to social training, grooming social advocates within your company also requires that they have access to...
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