Don’t Silence Your Team: Nurture Your Employees To Become Thought Leaders
I recently discovered Ashoka, an organization that provides funding and support to social entrepreneurs around the world. Ashoka believes social entrepreneurs can’t change the world on their own — they...
View ArticleThe “No fluff” Slide Deck on Employee Advocacy Marketing
There’s a lot of fluff on the internet today. I know because I’m guilty of writing fluff in the past. No thinking. No substance. All assumptions. The barrier to entry to writing fluff doesn’t exist....
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The Secret to Creating Passionate Employee Advocates
Congratulations! You’ve gotten the approval to move forward with an Employee Advocacy program and it’s time to get to the nitty gritty. How do you inspire and more importantly, sustain employees’...
View ArticleHow to Empower Your Employees to Be Your Company’s Voice
Since launching our Employee Advocacy program we’ve learned a lot. We knew we wanted to embark on this journey, and really partner with our employees as they are the voice of the brand. But, we also...
View ArticleThe Power of Employee Engagement (Part One)
It is almost impossible to have not heard about the importance of engagement. Whether it be practicing engagement on social media, with clients and customers, or with your employees, engagement is more...
View ArticleCreating Value Through Communication (Part Two)
In my first video, The Power of Employee Engagement, I discussed the value of creating a culture of engagement. Next I wanted to address communication in the workplace. If you ever wondered how you, as...
View ArticleHow Bad Structure Kills Creativity, Productivity and Morale
Poor work structure not only kills creativity but also ruins all the factors that create success. For years there has been an ongoing debate about how successful companies are run. How do you balance...
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How Brands Can Scale Content Distribution in 2016
2016 will mark the year that companies fully embrace a publishing model. Yet, I fear that brands have not thought about how they will recoup their investment in content creation because they’re...
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Determining What Topics to Cover with Your Content Marketing
Over the past year or so, I’ve used my blog as a platform to evangelize for content marketing in a wide variety of ways. Whether I’m making a case for content as a centerpiece of your marketing...
View ArticleCreating Engaged Employee Advocates (Part Three)
In my last two videos for Dynamic Signal, I talked about The Power of Employee Engagement, as well as, the importance of Creating Value Through Communication. In this video, I share how to tap into an...
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Strategies for Creating Inspiring Content Marketing with Visuals
Human beings are visual by nature. Over thirty percent of our brain-power is dedicated to processing visual input and our optical abilities go far beyond simply “seeing” what is in front of us. The...
View ArticleContent Your Employees Might Share on Facebook, not just Twitter
Content is king, sure. Employees have an extended network that would put the most popular kid in high school to shame, absolutely. Creating content that they will actually share? Not so cut and dry....
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How To Supercharge Employee Advocacy with Trending Content
Tapping into the pulse of what matters to people and drawing them in requires consistent thoughtfulness and effort. This is especially true when it comes to Employee Advocacy programs. As recent...
View ArticleThe Battle Between “Busy” and “Productive”
Today we have unprecedented access to information anywhere and anytime. We can multitask using multiple screens, and we can connect and converse on the fly—yet there are still only 24 hours in a day....
View ArticleWhy the Best Marketers MUST Embrace Social Media
From the simplest to understand perspective… the socially nimble company tasks its employees with “opening their listening ears” and tapping into community intelligence (both the company’s and the...
View Article5 Factors That Dictate Content Marketing Success
A buzzword can be dangerous, and that’s exactly what the phrase “content marketing” is right now. It’s an effort that brands are jumping into without really thinking through what it takes to set...
View ArticleWhy Your Employer Brand Needs a Content Strategy
With the multitude of communications channels, from careers sites, to blogs, to social networks, video portals, and career communities such as Glassdoor and LinkedIn, employers, more than ever before,...
View ArticleWhat Does Managing Social Media In A Large Company Like Cathay Pacific Mean...
When I first started working at Cathay Pacific many years ago I would try to explain to my grandmother what I did for a living. As a new sales executive she could not understand what I actually sold....
View ArticleWhy Your Employees Just “Don’t Get It” – Start With the 5 Basic Human Senses
The most common refrain among CEOs, CCOs, and CHROs today centers around the ability to clearly and consistently communicate and thus engage employees in the business. “If only we could get even a...
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The Difference between Social Selling and Social Business
I often hear the phrases social selling and social business used in the same sentence as if they are the exact same thing. Much like the close relationship of inbound marketing and content marketing,...
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